Great copy speaks for itself.
Some movements, missions, and milestones I loved working on:
Hatzolah Covid Campaign
The Cause:
This campaign carried a simple message:
Covid-19 hit. And Hatzolah was there.
But amid a slew of emergency campaigns, they needed to hit home hard with more than a classic dramatic message. We did that by highlighting the heroes for life – the first responders, and illustrating their willingness to throw away deathly fear for the sake of saving one life, and then another.
The Result:
Over $2 million raised for Hatzolah of Central Jersey at the most critical time.
Ahavas Tzedakah Rhyme for a Reason campaign
The Cause:
Ahavas Tzedakah is a mainstay Lakewood organization, providing shopping vouchers for local families before each Yom Tov. Their main fundraising source is the block campaign, with reps on each block collecting from their neighbors. For this Sukkos season, the campaign theme was Rhyme for a Reason – and all the deliverables were in Dr. Seuss-style rhymes! Brochures, press releases, envelopes – even text messages were all in rhyme.
The Result:
Over $40k raised for local families – and lots of delighted feedback.
Torah Temimah: It’s Still Happening
The Cause:
In the thick of the Covid outbreak, Yeshiva Torah Temimah wanted to communicate a message of support and strength to their parent body. It would address the school’s incredible accomplishments even in the face of adversity, and address unasked questions with grace and positivity.
The Result:
An impressive complete book which checked all the boxes and delighted parents.
I Was Supposed To Have A Baby first anniversary campaign
The Cause:
Aimee Baron founded I Was Supposed to Have a Baby as the first social-media based forum for couples struggling with infertility and loss. Her movement quickly gained popularity and acclaim, with over 6k followers in just one year. In honor of the first anniversary of IWSTHAB, we ran their very first fundraising campaign, inviting both followers and admirers to champion the cause.
The challenge? We needed to keep both the messaging and the ask sensitive and positive, while also impactful.
The Result:
Aimee’s goal was exceeded, and many people commented on the powerful messaging.
LCSC Website
The Cause:
LCSC, a community outpatient therapy and resource center, is known as a mainstay of support and expertise. But without an online presence, their legitimacy is compromised and potential clients find it hard to learn more about their work. Because of the nature of their work, the site needs to be empathetic, supportive – and very sensitive.
The Result:
A website that’s both compelling and empathetic, inviting visitors to schedule a call and make the first step toward a better life.
Shuvu Mission: Siyum
A project of 14Minds
The Cause:
Shuvu is an internationally renowned organization that has built schools and other Jewish infrastructure for immigrant children in Israel. Now, they wanted to reach a broad audience across the globe and involve them in a project that would do more than just raise funds, but actually get men, women, and children passionate about their cause!
Enter Mission: Siyum. A Siyum on the entire Torah in conjunction with the children of Shuvu.
The Result:
Success! Thousands of sign-ups and the whole Torah completed, with hundreds of thousands of dollars raised for Shuvu.
Just Put It Away ad campaign
The Cause:
Phones are distracting everywhere, but especially disturbing in Shul. Just Put It Away is a movement created to encourage people to put away their phones during prayers. We wanted a dramatic ad campaign to run in Jewish papers with unignorable slogans compelling people to sign up as individuals or communities.
The Result:
A website that’s both compelling and empathetic, inviting visitors to schedule a call and make the first step toward a better life.
Yad Eliezer Purim Campaign
The Cause:
In a flood of Matanos L’Evyonim emails, Yad Eliezer, an organization that assists the poor of Israel, wanted to harness the power of storytelling to draw readers into the lives of the people their donations would impact. We created avatar recipients, using compelling subject lines and strong visuals to drive home the message: These are real people.
The Result:
Thousands of dollars raised and delivered on Purim day to the very recipients featured in the emails.
