Tell me if I’m onto something:
It’s not easy to truly put your incredible work into words.

But carefully crafted words will intensify your impact – and magnify your message.

So… what’s in your NPO’s future?

C

A POWERFUL NEW WEBSITE

C

A GOAL-HITTING CAMPAIGN

C

A WRITER-ON-HAND RETAINER

WEBSITES

Here’s something you know already:

Your website is the face you show the world.
The impression you make on every potential participant and donor.

E

A POWERFUL NEW WEBSITE

E

A GOAL-HITTING CAMPAIGN

E

A WRITER-ON-HAND RETAINER

So if it:

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Looks like an IRS tax form

=

Has outdated pages, team info, and services

=

Can’t accept online donations pleasantly and seamlessly

=

Doesn’t (really) exist

You KNOW it’s time for a revamp.

(You may have even been saying that for a long, long time.)

Here’s the good news:

$

It doesn’t have to take forever

$

It doesn’t have to detract from your real goals.

$

It doesn’t have to be a huge headache.

What are potential donors and beneficiaries looking for when they check out when they Google your name – and land on your website?

Mission statements. Stats.
Testimonials.
Team members. Success stories.
In a word? Legitimacy.

Introducing: Your NPO’s new website, concierge style.

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All website packages include:

R

In-depth 60-minute discovery call

to learn about your mission, your founders, and your beneficiaries

R

Recommended site map

with guidance on layout, navigation, with customized pages to showcase your work and attract donors

R

Intensive research

into your NPO’s unique space among your audience, voice, and language

R

Research summary

neatly presented for your use in all future marketing materials

R

3 interviews

with beneficiaries, students, or connections to your NPO

R

Customized survey

for your audience to glean powerful testimonials and nuggets about your impact

R

Team survey

for your amazing staff so we can capture each member’s starring role

R

Beautifully wireframed web copy

for pre-determined number of pages

R

Collaboration

with your graphic designer so the design supports the message

R

Signature concierge service

(but of course)

Your turn! Send them to a website that leaves them impressed – and eager to sign up or donate.

CAMPAIGNS

Your campaign is fueled by words.
But it’s not just words.

It’s research. More research. And a generous dose of creativity.
And how do you find time to refine your messaging – when you’re so focused on what really drives your organization or school?

Presenting:
The words to bring your “wow” to the world.

Peer-to-peer fundraising has opened new vistas in the NPO world.

But without the right messaging, your campaign will fade into cyber-oblivion.

Stand out with slogans, ads, emails, landing pages – and everything you need to be the news item of the week.

Running a campaign is not for the faint of heart.
Entrust the most gut-wrenching part in the hands of the campaign expert.

Essential

(Your concept, my execution)
R

Development and build-out of your concept

R

3 ads or social media messages

R

Landing page for your fundraising platform

R

3 emails for different stages/audiences

R

Thank you message upon goal completion

R

Signature concierge service

(but of course)

Exceptional

(complete campaign + all the trimmings)
R

Choice of 2 campaign concepts

R

Complete development of chosen concept

R

Landing page for your fundraising platform

R

3 ads or social media posts

R

3 emails for different stages/audiences

R

3 text messages for your audience and/or team leaders

R

Print campaign letter

R

Trifold brochure for one specific audience

R

Advertorial/press release for digital or print media

R

Signature concierge service

(but of course)

Our campaign success was due in no small part to her stellar messaging!

We were astounded to see the professionalism, attentiveness, quick response time, and more than anything the phenomenal quality of work of Shevi Handelsman at the Copy Concierge. She was alert to our needs, recognized the type of community we service, and perfectly tailor-made the copy to fit our particular request. Our campaign success was due in no small part to her stellar messaging! We would encourage anyone and everyone to use her.

Rabbi Aharon Dovid Singer
Rosh Kollel, Kollel Zichron Michel of NMB

Retainer

Sometimes it’s those little things.

 

The need-it-by-tomorrow email.
That urgent campaign that just can’t wait a month.
That extra revision for the hard-to-please client.
And you can’t afford to go through the whole sales call-proposal-pricing-sign process.
You need great copy, pronto.

Introducing: The copywriting retainer.

(Aka the “Why didn’t I think of this sooner?” arrangement.)

For a set price per month, get front-seat VIP access to copywriting prowess, minus the wait times and involved sales process.

Sample packages:

2-4 emails monthly to your list

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5 hours/week for varied projects

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2 campaigns monthly for your clients

I trust her with my most valued clients

I’ve worked with Shevi on a number of projects and she brings realism, emotion, depth and authenticity to the written word. She understands the thematic cadence of a campaign almost intuitively and is a remarkable professional, and that’s why I trust her with my most valued clients.

Yoshi Falber

Chief Marketing Officer at The Chesed Fund

Not seeing your match here?

(Free 20 minute consult)

The Power Process

.01

The quick chat

One of my favorite things to do is speaking to meaningful people. Let’s talk about your impact, your mission, and your project. Ask questions. Brainstorm. Map out timelines. 

Great fit? Wait for the detailed proposal.

.02

The deeper look

Proposal and contract signed?
Let the research begin! This includes, as applicable:

  • Full hour meeting to discuss your NPO and this project
  • Interviews with your donors and/or beneficiaries
  • Surveys
  • Market research

.03

The finished product

All that research + perfectly targeted messaging = a product that’s ready to be broadcasted on the world stage.

You’ll receive updates throughout the process, and then a meeting to review the final copy.

.04

The sendoff!

Every revision has been done. Every decision has been deliberated. Ready to launch!
Your website, brochure, campaign materials, and emails serve you well – and connect you with your audience in a real, riveting way. 

Congratulations!